Phil Kening, Principal
Phil is a marketing executive who brings a strong strategic focus gained from combining  18 years as a consultant and researcher with 12-plus years in a senior-level marketing capacity for Fortune 100 companies in consumer packaged-goods and the hospitality industry.  

Phil teaches marketing and advertising classes at Richard Stockton College and is a frequent guest lecturer at other business schools.  He has a B.S. in Journalism and an M.B.A. from Southern Illinois University.

Phil directs client services for Beacon.

George Latella, SVP Business Development
George is a seasoned executive with 23 years of senior level sales and marketing experience in consumer packaged-goods.  He has developed products, programs and people to solve problems of trade customers and their consumers.

George is a thought leader and currently teaches undergraduate and graduate classes in the Food Marketing programs at St. Joseph's University.

He has a B.S. in Marketing from Drexel University and an M.B.A. from the Haub School of Business at St. Joseph's University.

Erica Deegan, Program Director
Erica has been with Beacon Marketing for 11 years. Erica has an eye for detail, excellent communication skills and manages client programs to ensure flawless execution. Erica is a graduate of Rowan University with a B.S. in Business Administration where she is a regular guest speaker and manages an internship program.

Rid Francisco, Creative Director
Rid has 28 years of experience developing and designing both advertising and collateral support programs for a wide variety of clients. He has received numerous regional and national creative awards for his advertising and graphic design. Rid is responsible for overseeing all Beacon creative development - from strategy and concept through finished production.