Every company needs and wants new customers. By developing a profile of your best customers, Beacon
can identify specific traits that can be used to find others who are just like them. These “clones” result
in a better, more qualified prospect. Ultimately, this allows you to present more meaningful messages
and incentives for a successful, long-term relationship.
Our training as client-side marketers has taught the importance
of measuring performance. We always look at ROI and
breakeven analyses before we bring a recommendation forward.
After execution, it's our standard practice to do a performance
assessment for our clients. We like to be measured on the
results, it helps keep everyone objective.