Wednesday, November 18, 2009

Are Corporate Gifts on Your List This Season?

The holiday season is upon us – ready or not.  Each day our mailbox (and inbox) is stuffed with catalogs, coupons, and reminders from gift retailers and holiday card vendors.  And while we will choose to procrastinate just a little bit longer, many of you have already made your gift-buying decisions.  Industry statistics, as well as our own research study targeting businesses, show that corporate gifts are planned for and approved in October/early November.  Some motivators for early ordering are price discounts, free gifts and other special offers.  And I think those incentives will prove even more meaningful in today’s bleak economy.  Do you still plan on giving corporate gifts this year? 

 Food gifts are becoming increasingly more popular.  Why?  Because they can be easily shared with others, are well-received by all, offer flexible price points, and allow you to share something you like. 

According to a recent study, the corporate gift market was valued at $7.7B with food gifts at $2.5 B and growing, representing one-third of the overall corporate gift market.

 This year we will continue our tradition of sending gifts to our customers and vendors.  Being marketing professionals, we are sometimes extra critical when evaluating our shopping experience. But for what it’s worth, here’s our list of must-haves for any e-commerce site looking to grab a slice of this year’s holiday pie:

  • Site has to be easy to navigate
  • Once we find what we want, it has to be easy to buy.  Sounds like a no-brainer, but unfortunately not everyone complies!
  • Has to be easy to order an item for multiple recipients
  • Provide an order history so gifts can be reordered for past recipients with minimal hassle
  • Ability to send personalized message
  • Satisfaction guarantee
  • Good customer service

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