Direct marketing is more than just mail, although direct mail is still the marketer’s most widely used tool. Last year in the U.S. 202 billion pieces of mail, averaging 3.9 billion per week were received at 134 million addresses.

While industry experts predicted that the internet would eliminate the need for direct mail, this has not proved to be the case. In fact, direct mail is the media of choice for marketers to drive people to their website. Why? Because it is still the most selective, scalable and measurable form of advertising.

Other forms of direct marketing include e-mail, television, search engine marketing, telephone, fax, texting and just about any other way that you can target a message to get a measurable response.

Let Beacon use our expertise to make your direct marketing campaign more effective.