Direct marketing is still the marketer’s most widely used tool. Last year in the U.S. 202 billion pieces of mail, averaging 3.9 billion per week were received at 134 million addresses. While industry experts predicted that the internet would eliminate the need for direct mail, this has not proved to be the case. In fact, direct marketing is the media of choice for marketers to drive people to their website. Why? Because it is still the most selective, scaleable and measurable form of advertising. Let Beacon use its expertise to make your mail campaign more effective.