Any major new initiative, or change to an existing program or product, will benefit from getting feedback upfront from the people that you are trying to motivate. Marketing research is used to weed out bad ideas and makes the good ones even better. It's also used to measure performance through satisfaction or tracking studies.  Let Beacon show you how to get actionable information at a reasonable cost. Not getting formal feedback on important marketing initiatives is the same as gambling - can you afford to risk your company's money on a game of chance?